Creative Direction.
for the AI Era.

I’m Ashraf Khattab — a Creative Director specializing in cinematic AI storytelling, brand expression, and digital experiences. I combine 18+ years of creative leadership with modern generative workflows to build premium campaigns, visual worlds, and high-impact creative systems.

 

Open to senior in-house / remote Creative Director and Head of Creative opportunities, and available for select consulting projects through WandTouch.

 

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Cinematic movies. Ignited by AI.

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Creative Director • AI-first storytelling • UI/UX leadership • Cairo (Remote / Hybrid) • Founder of WandTouch (independent studio for select projects)

Open to senior in-house / remote Creative Director and Head of Creative opportunities, and available for select consulting projects through WandTouch.

 

Selected Work

Selected work across AI storytelling, UI/UX, and brand-led digital experiences

From AI short ads and cinematic visual storytelling to website revamps and editorial design systems, my work spans concept, direction, and execution across multiple formats.

 

Night In… Night Out
Short action AI film focused on pacing, atmosphere, and cinematic visual storytelling.

Havenya
Luxury real estate AI ad concept with premium visual language and mood-driven storytelling.

Joomy Mart
Short AI video ad designed for fast, clear brand communication and engaging motion-first delivery.

 

Safa Milk – Lamet El Habayeb
AI short-form storytelling built around emotional brand tone and accessible visuals.

 

Obeikan Holding Group
Website revamp combining art direction, design, and development execution.

 

What I Bring

A creative leader who can think strategically and build modern production workflows.

1) Creative Direction & Brand Storytelling

I shape concepts, visual language, tone, and quality standards across campaigns and multi-format creative outputs.

2) Cinematic AI Storytelling

From concept and script to storyboards, style frames, prompt systems, and edit direction, I build AI-first workflows that stay taste-led and production-ready. (Your CV explicitly supports concept → storyboard → prompt systems → edit/finishing.)

 

3) UI/UX & Digital Experience Leadership

I bring strong UX/UI foundations — research, IA, prototyping, usability, and design systems — which improves clarity and user impact across digital work.

Historical Documentaries

Research-driven documentaries shaped with cinematic discipline. Explore service

From Blueprint to Masterpiece.

A disciplined creative process where human judgment leads and AI accelerates execution.

Strategic Blueprint

We define the narrative and visual style before the technology touches the project. We outline the vision, ensuring we know the destination before we start the engine.

AI-Accelerated Production

We deploy advanced AI tools to build the raw visual foundation. This is not random generation; it is controlled execution based on our strict creative

Creative Direction

We sculpt the output. We cut, grade, and refine using a designer’s eye—pushing the technology further to achieve specific, high-end results.

A curated glimpse into our AI-powered video work — guided by human direction, research, taste, and storytelling instinct.

Final Polish

We iterate until the work meets our rigorous standards. The result is a seamless, handcrafted work of art that feels intentional, not automated

Request availability

If you’re developing a project that requires clarity, restraint, and cinematic execution, this is where we start.

Share a brief or early direction.
We’ll respond with scope, timeline, and a clear recommendation.